The Ask.
Design a logo for a dual-purpose pickleball location that functions both indoors and outdoors (pickleball and padle), catering specifically to families and friends. The visual identity should feel playful yet professional, encouraging all ages to engage in the sport and enjoy time together in a welcoming environment.
Key Considerations.
The logo should reflect the spirit of community and fun that pickleball brings while staying visually clean and easily recognizable across signage, merchandise, and digital platforms. It must strike a balance between sporty and friendly—appealing to newcomers, casual players, and seasoned enthusiasts alike. The design should also be versatile enough to work in different settings and sizes, both inside recreational facilities and outdoor courts.
The Branding.
The visual identity for In A Pickle was designed to be bold, playful, and family-friendly while maintaining a clean and professional look. By incorporating a simplified paddle shape and a stylized pickleball, the logo communicates the sport instantly while standing out across different brand touchpoints. The typography balances whimsy and strength—an inviting tone for newcomers and families, but structured enough to appeal to seasoned players. The branding is also built with adaptability in mind, ensuring consistent legibility and impact whether it appears on signage, apparel, mobile screens, or equipment.
A Website & Mobile App.
To extend the experience beyond the court, a responsive website and mobile app were designed to reflect the same approachable tone as the visual branding. The platform offers players an easy way to sign up for open play, register for tournaments, shop gear, and connect with other community members. The design prioritizes clarity and simplicity—utilizing the core brand colors, rounded corners, and a familiar UI experience to ensure intuitive navigation for all ages. From booking a game to browsing merchandise, the app turns digital interaction into a seamless extension of the brand’s mission: making pickleball more accessible, social, and fun.
Merchandise.
Merchandise plays a key role in bringing In A Pickle to life off the court. Branded paddles, performance shirts, and accessories carry the core logo and color system, making each item instantly recognizable. The merchandise was thoughtfully designed to appeal to both casual and competitive players, offering pieces that are not only functional but also reinforce a sense of community and belonging. Whether it’s worn at tournaments or gifted to a friend, the merch invites players to feel part of something playful, active, and inclusive—capturing the true spirit of the game.
