BILLY DUVALLE

®2024

BILLY DUVALLE

®2024

BILLY DUVALLE

®2024

Save the Ice: Coca-Cola x Climate Innovation

Save the Ice: Coca-Cola x Climate Innovation

A brand campaign for Coca-Cola that merges generative AI, sustainability, and storytelling to spotlight the melting Arctic. Using thermochromic ink cans that reveal polar bears when warmed up, the campaign is rooted in emotional engagement and scalable climate action. Designed to reposition Coca-Cola as a creative force in environmental leadership, the concept was presented directly to Coca-Cola executives in a currated setting focused on showing five students work using generative AI.

Client

Coca-Cola

Work Type

Brand Strategy, Campaign Design, AI Integration

Year

2025

Role

Creative Strategist & Presenter

A brand campaign for Coca-Cola that merges generative AI, sustainability, and storytelling to spotlight the melting Arctic. Using thermochromic ink cans that reveal polar bears when warmed up, the campaign is rooted in emotional engagement and scalable climate action. Designed to reposition Coca-Cola as a creative force in environmental leadership, the concept was presented directly to Coca-Cola executives in a currated setting focused on showing five students work using generative AI.

Using Generative AI to Enhance Speed & Quality

Generative AI played a key role in rapidly developing campaign assets that were both visually impactful and strategically aligned. From dynamic polar bear illustrations to environmental data visualizations, AI tools enabled us to iterate faster, visualize more compelling narratives, and maintain brand consistency at scale. By combining human creativity with machine efficiency, we unlocked new possibilities for storytelling—delivering high-quality content with the agility today’s climate crisis demands.

60%

Reduction in manual design tasks

80%
17+

Faster Iteration Time

Mockups created in 2 hours

Gnerated AI visual concepts

40+
How did AI enhance my project?
How did AI enhance my project?
Using Generative AI to Enhance Speed & Quality
Telling the story of the Climate Change crisis.

The video here was created using about 75% generative AI. Images were captured from documentaries, youtube videos, and stock photos, then manipulated and rUn through runway to generate video from the still shots. ShouLd design was searched for and manipulated using gen AI.

Evoking emotion with polar bears that melt away.

The “Save the Ice” cans are thermochromic Coca-Cola cans designed to visually communicate the effects of climate change through interactive, temperature-sensitive ink. These cans are a core storytelling artifact in my AI-driven sustainability campaign and serve as both a product innovation and climate awareness tool.

Presenting this at Coca-Cola HQ

I had the opportunity to present this Gen AI-driven campaign at Coca-Cola’s global headquarters as part of a special showcase on the future of creative innovation. Invited by SCAD, I not only unveiled the “Save the Ice” concept to Coca-Cola brand leaders and sustainability stakeholders, but also spoke on a panel alongside fellow creatives to discuss how generative AI is reshaping storytelling, product development, and brand strategy.

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